Empowering African Women Entrepreneurs in the Fashion Industry by Carme Moreno, Ana Isabel Jiménez. (US edition, 2019)
This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providing for their families. Female entrepreneurs in resource-rich Africa have significant opportunities through the knowledge of natural resources and cultural traditions, as the use of natural fabrics and original designs are one of the latest trends. This book provides a framework for how African women can develop sustainable fashion enterprises, offering an original and lasting contribution to the field of entrepreneurship.
I writing and co-authoring white papers, case studies and research reports on the topics of corporate sustainability strategy, entrepreneurship and innovation. I am also serving as a reviewer and associate editor of several international journals in the marketing area. I am an author of academic materials: “Business & entrepreneurship” for the Open University of Catalonia (UOC).
- Women’s Voices in Management (2015): Identifying Innovative and Responsible Solutions (Pages 236-253)
- Fair Trade and Innovation in the Shopping Channel (2016): NGOs’ Private Label Strategies as a Retailer of Fair Trade Products (Pages 389-415)
- Strategies for Luxury Fashion Brands’ Targeting the Young Audience (2016): How to Link Celebrity Endorsements and Brand extension with Social Media (155-192)
- Sustainable Fashion: Empowering African Women in the Fashion Industry.
Published by Palgrave MacMillan.
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