I wrote and co-authored white papers, case studies and research reports on the topics of corporate sustainability strategy, entrepreneurship and innovation. I also serve as a reviewer and associated editor of several international journals in the marketing area. I am also an author of academic materials: “Business & entrepreneurship” for the Open University of Catalonia (UOC).
- Women’s Voices in Management (2015): Identifying Innovative and Responsible Solutions (Pages 236-253)
- Fair Trade and Innovation in the Shopping Channel (2016): NGOs’ Private Label Strategies as a Retailer of Fair Trade Products (Pages 389-415)
- Strategies for Luxury Fashion Brands’ Targeting the Young Audience (2016): How to Link Celebrity Endorsements and Brand Extensions with Social Media (155-192)
- Sustainable Fashion: Empowering African Women at Fashion Industry. Coming this fall 2018!!! Published by Palgrave MacMillan.
- NLP AI – Sentiment analysis (2018)Published by IGI Goblal USA