My Book / Research / Publications

Studies of Entrepreneurship in Africa

Empowering African Women Entrepreneurs in the Fashion Industry by Carme Moreno, Ana Isabel Jiménez. (US edition, 2019)

This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providing for their families. Female entrepreneurs in resource-rich Africa have significant opportunities through the knowledge of natural resources and cultural traditions, as the use of natural fabrics and original designs are one of the latest trends. This book provides a framework for how African women can develop sustainable fashion enterprises, offering an original and lasting contribution to the field of entrepreneurship.

Available at:  Amazon and Springer:

I writing and co-authoring white papers, case studies and research reports on the topics of corporate sustainability strategy, entrepreneurship and innovation. I am also serving as a reviewer and associate editor of several international journals in the marketing area. I am an author of academic materials: “Business & entrepreneurship” for the Open University of Catalonia (UOC).

Current researcher on  I2TIC.   Also, on ResearchGate  and Academia.edu

Forthcoming:

  • Risk, Trust & Safety (USA vs EU) – (2019) Published by IGI Global USA
  • NLP AI – Sentiment analysis (2019) Published by IGI Global USA