My publications articles

Other publications

Empowering African Women Entrepreneurs in the Fashion Industry

(2019)

Strategies for Luxury Fashion Brands’ Targeting the Young Audience

(2016)

Fair Trade and Innovation in the Shopping Channel

(2016)

Women’s Voices in Management

(2015)

Title

Empowering Women Entrepreneurs through AI, in India. 

AI Jiménez-Zarco, C Moreno-Gavara
 

Year

2021 (Coming soon)

Sustainable Fashion: Empowering African Women Entrepreneurs in the Fashion Industry
C Moreno-Gavara, AI Jiménez-Zarco
Springer

2019

Sustainability in Global Value-Chain Management: The Source of Competitive Advantage in the Fashion Sector
 
Carme Moreno , Ana Jiménez-Zarco, JC Njomkap
Ed. Springer

2019

Challenges and Opportunities for Women Entrepreneurs
C Moreno-Gavara, Al Jiménez-Zarco
Fashion and Textiles: Breakthroughs in Research and Practice, 121-157

2019

Strategies for Luxury Fashion Brands’ Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions With Social Media
C Moreno-Gavara, A Jiménez-Zarco
Fashion and Textiles: Breakthroughs in Research and Practice, 121-157

2018

Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China

C Moreno-Gavara, AI Jiménez-Zarco
Encyclopedia of E-Commerce Development, Implementation, and Management, 966-980

2016

Fair Trade and Innovation in the Shopping Channel: NGOs’ Private Label Strategies as a Retailer of Fair Trade Products
 
Carme Moreno , Ana Jiménez-Zarco 
Ed. IG Global 

2016

The power of women business angels: Breaking the double glass ceiling that limits women’s entrepreneurial dreams
CM Gavara, AIJ Zarco
Women’s voices in management, 236-253

2015